Publishing a well-written blog post on a reputable site is invaluable, and earning a backlink from high-quality sites makes it even better. Off-page SEO builds credibility and authority with users and search engines. SEOs also used to believe that buying links was a valid way of link building; however, Google will now penalize you for buying links in an attempt to manipulate page rank. You can also be penalized for submitting your links to link directories whose sole purpose is to increase your domain authority. Again, quality wins out over quantity when it comes to link building. There are several factors that influence your off-page SEO rankings.
Brand mention link building is particularly effective if you run a popular blog that has been around for a while. You may not realize it, but many people link to the brand without mentioning it. While writing guest posts for other sites, don’t link too much to your site. Even if you are writing guest posts for others, give really awesome content. And it will instantly give you a ton of LSI keywords that you can use to create ideal content for your blog audience to generate more search traffic.
You can also follow some best practices for page speed, like compressing images, eliminating unnecessary website code, and more. In most cases, smaller companies will focus on long-tail keywords or keywords with three to four words. Including your keyword in your URL instead of a long string of jumbled numbers also makes your site easier to navigate and gives people a better idea of your page topics. You also want to optimize your pages’ URLs, internal links, page SEO Anomaly speed, and title tags, among others. This page will provide you with everything you need to know about on-page SEO, from what it is to the factors you need to optimize. Yes, the website SEO checker ensures your keyword density is optimized without overstuffing.
Link building cheat sheet
For example, in the early days of Backlinko, I reached out to HubSpot. If you can provide legit value to a big brand, they’re usually happy to send some traffic your way. You might think that big brands have no time for small business owners. Getting interviewed on podcasts or on other websites is a powerful off-page SEO strategy. Now, it’s time for a list of super actionable off-page SEO strategies.
Off-Page SEO Checklist
In my experience, most people who use your image in their content will link to you. Which led to people using that visual in their posts (and linking to our site as the original source). Google’s Quality Rater guidelines put a lot of emphasis on online reviews. E-E-A-T has quickly become a super important off-page SEO ranking factor. If I wanted to increase my branded search totals, I’d look to improve this number over the next few months. Or your brand name plus a word or phrase (“Backlinko SEO tools”).
- However, how do we define the ‘popularity’ of a page in this case?
- E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
- It’s because he knew how to stand out, be original, deliver easy-to-understand messages and content, one that suits all masses, not just the ones with advanced knowledge in the field of marketing.
- The more websites that link to a particular website, the higher its score will be.
Try Broken Content Building
Search engines like Google may display your meta description as the descriptive snippet in search results. This snippet usually appears below your page’s title on the SERP. Did you like this tutorial, if yes please share it with your friends on Facebook, Twitter & Google Plus?
Try it, book a demo, talk to us, any kind of CTA that they can use. Sometimes, inside your product page, your product marketing team will want to have more fun copy or something that can be not really descriptive of what the product is actually doing. And you need to make sure that, as an SEO, the product, when someone goes into the website, immediately they actually know inside the product page what are you offering, what does this product do. We also want to give the users an understanding of what are we offering without leaving the website. Semrush Listing Management Tool lets you respond to reviews on various sites through a single platform.