Further, I always admired the way she approached the agency-client working relationship. “Active listening and responses from the agency are an indicator that they’re offering tailored SEO strategy and solutions rather than out-the-box tactics,” Ashbridge says. “Your SEO agency must be tuned in to your business and marketing objectives.
“” ranks for keywords that you don’t
- Content ideas can come from following industry or news-sharing sites, researching keywords, or even seeing what your competitors are doing.
- We have an entire menu of free tools anyone can access after signing up for an account.
- This ensures search engines understand your pages while making them more engaging for visitors.
- Best practices for producing relevant SEO content include offering original information, updating facts regularly, and sticking to topics within your website’s area of expertise.
- Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites.
First, you can pop in a seed keyword and see what the tool comes up with. But it’s kind of hard to pull out the best questions that people are asking. For example, some time ago I relaunched this list of SEO techniques. So I should be able to get at least SEO Anomaly a handful of the same links they have. Unlike graphs and screenshots, blog post banners serve no practical purpose. You might have noticed that I use lots of screenshots in every post.
You can go to the Source/medium report, compare two time periods to see a source/medium combination that has the biggest increase in users when compared to the previous time period. It is also a great report to use when analyzing the organic traffic from Google (the pages people visit from the Search are always landing pages). You’ll be able to see the comparison of your performance on desktop and mobile devices and take appropriate steps when it comes to further optimization of your site.
Local Search Ranking Factors
If that topic seems like something that you’d want to write about, add it to your list of keywords. If you’re new to SEO, or just want to get an edge on your first page competition, I recommend focusing on trending topics and keywords. And in my experience, it will sometimes spit out a GREAT keyword that you’d be hard pressed to find in any other keyword tool. And you’ll get a list of questions that people are asking online about that topic. All you need to do is enter a broad topic (like “keto” or “link building”).
The more high-quality backlinks you have, the higher you’ll rank. The meta description is the description that appears on the SERP below the title tag. Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO. Google reads this description when crawling the page to understand what it’s about.